Nobody Wants This is the best show in the new streaming rankings in the universe

In the streaming industry, it’s nearly impossible to get complete information about the relative popularity of TV shows and movies.

Netflixof course, publishes its own rankings based on total viewership, while Nielsen measures U.S. viewership across multiple streamers. But because of Netflix’s sheer size, it made a difference over 282 million subscribers as of the end of the third quarter, it tends to dominate viewership figures compiled by Nielsen.

What if streaming audiences were weighted based on the size of each platform? It is this idea that underlies the new rating developed by the consulting company Owl & Co. For the month of October (Sept. 27–October 24), the company compiled original series rankings based on Luminate’s streaming viewing data, which covers original and library shows and movies. in the US and is based on a panel of 2.5 million homes. (Disclosure: Diversity and Luminate are owned by PMC.)

The ranking, calculated by dividing views by each platform’s stated or estimated subscriber base, yields what Owl & Co.’s founder. Hernan Lopez calls “universe ratings,” which he says is a throwback to the days of Nielsen’s In-Universe Ratings for cable television. TV. The new metric also offers a “Live+28 days” streaming estimate, which, compared to one-week measurements, will smooth out the spikes in favor of Netflix’s mass release strategy.

Conclusions: hit Netflix comedy”Nobody wants thiswas number 1 during this period with an in-universe rating of 20.4. A rom-com sitcom created by Erin Foster and produced by 20th Television. Netflix has renewed the series for a second season.. This is after every other network and streamer in town initially pulled out of the showAccording to Netflix co-CEO Ted Sarandos.

A calculated “in-universe rating” of 20.4 means Nobody Wants It is highly likely to qualify for a WGA bonus based on success, Lopez said. This position The WGA signed a contract with studios last fall. entitles creators to bonuses if streaming shows are viewed by 20 percent or more of the service’s domestic subscribers within the first 90 days of release.

Somewhat surprisingly, Owl & Co.’s ranking. found that the #2 show was Taylor Sheridan’s show.”Tulsa KingSeason two starring Sylvester Stallone on Paramount+. In third place was the Apple TV+ series “ReductionSeason two starring Jason Segel, Jessica Williams and Harrison Ford. Next up was S4’s Bad Monkey and Slow Horses on Apple TV+, followed by Ryan Murphy’s Monsters: The Lyle and Erik Menendez Story on Netflix and Apple TV+’s Disclaimer (with an 11.2 in-universe rating) .

The list also shows that seven original streaming films had double-digit in-universe ratings, with four of them on Apple TV+. This result is “refreshing,” Lopez says, and one rarely seen outside of sports in the Nielsen ratings. Before launching Owl & Co. he was the founder and CEO of podcast company Wondery (now part of Amazon), and before that was CEO of Fox International Channels (now part of Disney).

Here’s a weighted ranking of the top 20 original streaming series for October, according to Owl & Co.:

Lopez noted that the new Owl & Co. rating. in-universe is under development and that the firm will continue to develop it “only if there is strong interest.”

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