Vidyard partners with Salesloft to help improve sales performance with AI-powered video messaging

Sailoftrevenue management platform called Vidyardonline video platform, as the video partner of choice to help Salesloft users incorporate personalized video messaging into their email workflows.

Through the partnership, the companies plan to help merchants create unique experiences for buyers through personalized interactions and scalable workflows. The main features of cooperation include:

• Recording and sharing personalized video messages directly from Salesloft;
• Using AI-powered analytics internally Sailoft Rhythm Recommend and prioritize next actions based on interaction with video content;
• Add videos to email templates and track video interactions directly in Salesloft; And
• Streamline sales rep workflows, include video in any email, track engagement, and prioritize follow-ups based on video viewership data.

“Anointing Vidyard as our preferred video partner is a strategic move that meets the growing needs of today’s sales teams,” said Lee Zucker, senior vice president of global sales and alliances at Salesloft, in a statement. “Integrating Vidyard’s video messaging capabilities and engagement signals into Salesloft allows our users to stand out in a crowded digital world by enhancing the human element in sales interactions and leveraging engagement insights from video to improve response rates and improve customer relationships. This partnership gives sales professionals the opportunity to excel in a market where effective and efficient communication is critical.”