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Devin Nash warns ‘adpocalypse’ is coming to Twitch unless changes are made

Posted on by Bobb
Devin Nash warns ‘adpocalypse’ is coming to Twitch unless changes are made

In a lengthy post on X, streamer Devin Nash explained his views on why Twitch should ban “all controversial content” in an attempt to save the platform from “adocalypse.”

Devin Nash recently spoke more about the current state of live streaming and The effect creators can have on their audience. Now he’s back again to talk about the current position of Twitch sponsors.

He claimed that Twitch is in an “advertising nightmare” with sponsors leaving the site and not returning due to countless controversies surrounding the platform. He then explained what he thought needed to be done to solve the problem.

“The choice for @djclancy999 is clear to me,” Nash wrote on his Facebook page. X. “You should either ban ALL controversial and extremist content, or none of it.

“And since there is already a competitor that has all content allowed and owns 10% of the Twitch audience (Kick), the choice is pretty obvious. This means politics (all sides), hateful content, etc.”

Nash compared the situation to what YouTube experienced in 2017, when advertisers found their ads appearing next to controversial or extremist content, similar to what is now happening on Twitch.

This forced YouTube to spend a large amount of money to create an algorithm that could distinguish brand-focused content from controversial content, in order to protect both creators and the platform as a whole from going under.

Meanwhile, Nash argued that Twitch instead chose to invest in its live CDN (content delivery network), as well as broadcast rights, content and streamers, rather than protect itself from a similar situation with YouTube.

“Perhaps Twitch decided that these problems would solve themselves if the content was good. But they didn’t, and the content is now in decline. Extremists (on all sides) control huge communities on the platform,” Nash wrote.

“I don’t care if it’s supervillain level, but Twitch was much better as a gaming-focused website,” he said.

“It could have been a platform to live stream everything, but again, the systems weren’t in place and that ship has already sailed to YouTube and TikTok. By removing all controversial content and putting it back into games, music, crafts, etc., you will win back advertisers and your core audience.”

Several people took to the comments to express their thoughts on the matter, with many agreeing with Nash’s observations and suggestions. Twitch has not yet commented.