New studio in Frisco

Dude Perfectthe sports media phenom with more than 60 million YouTube subscribers will open an 80,000-square-foot production facility near its new headquarters in Frisco.

The space will be used to produce Dude Perfect’s wide variety of live and pre-recorded content and will serve as a hub to house athletes featured in Dude Perfect videos, such as Serena Williams and Luke Doncic. It will also be available for use by other content creators and production companies as the company seeks to scale “next generation media.”

The new headquarters is a $3 million, 36,000-square-foot office space at 15900 Gateway Drive. it was announced in Marchand sits in Jerry Jones Star Business Park and close to Omni’s $520 million PGA Frisco Resort from the North Dallas Tollway. A Dude Perfect representative confirmed that the new production facility will be located adjacent to the complex. There is currently no confirmed completion date.

New CEO Andrew Yaffe and co-founder Coby Cotton spoke about the new complex at the Venture Dallas Business Summit at the George W. Bush Presidential Center at SMU.

“Obviously, I can give 100 different reasons why we love living in Texas and Dallas in particular,” Cotton said of the company’s Dallas-area headquarters. “But for a channel that is so focused on sports, you couldn’t find a better city.”

“And I didn’t even realize that Frisco was really becoming a hub for sports and entertainment activities,” Yaffe said.

They said they have been drawn to New York or Los Angeles in the past because of their dominant role in the creator economy and because they are home to many production companies.

“We can’t have 80,000 square feet in New York or Los Angeles,” Yaffe said. “It’s on PGA Parkway, one mile from PGA of America headquarters.”

The news comes just weeks after the company announced the hiring of Yaffe as its first CEO. Previously the NBA’s chief content officer, Yaffe is tasked with turning Dude Perfect from a stunt YouTube channel that five Texas A&M friends launched in 2009 into a sports media empire. With over 100 million Dude Perfect followers across social media platforms and tens of thousands of square feet of business space, Yaffe definitely has an advantage.