Affilka by SOFTSWISS introduces a geo-distributed redirection feature that helps increase redirection speed by five times

SOFTSWISS announced that AffilkaiGaming’s affiliate management platform has introduced a new geo-distributed redirection feature that helps operators increase engagement and conversion rates by reducing user redirection time.. “The geo-distributed redirection feature intelligently directs users to destination landing pages through regional clusters closest to their location,” the software provider said.

This geo-optimized infrastructure minimizes redirection time, thereby increasing the number of successful website visits from referral links.SOFTSWISS reports this. This feature is designed to scale seamlessly across multiple regions and improve performance globally.

The company also reported that, thanks to the new Affilka feature from SOFTSWISS, it has reduced redirection times by 2.5 to 5 times. “In one region, for example, extensive simulated tests showed a reduction in user redirect time from 1.5 seconds to 300-500 milliseconds—one of the fastest responses available on the market,” the press release states.

As a result, the implementation of the function leads to an increase in the number of users successfully accessing casino sites by 3.5–7%.. This increase in site traffic, in turn, directly contributes to an increase in the number of registrations and deposits.

Geo-distributed redirection improves conversion, speeds up redirection, improves resiliency and high availability.and improves service reliability for users around the world, SOFTSWISS has noted as one of its main functions. Even in the event of unexpected problems, the system dynamically redirects traffic to alternative resources, ensuring uninterrupted operation.

Gleb Bichan, head of product department at Affilka by SOFTSWISSshared: “By launching the geo-distributed redirection feature, we are meeting the needs of customers targeting users around the world.. By reducing referral time and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversion. This feature is a significant improvement for customers looking to expand their global footprint.”

SEO website promotion, along with affiliate marketing, helps operators promote their projects.. With this in mind, SOFTSWISS has released a comprehensive Casino SEO Audit: A Complete Guidegiving advice on increasing the visibility of any iGaming project.

The SOFTSWISS team will share details about the geo-distributed redirection feature and other product updates at the upcoming SiGMA Europe Expo.. Current and potential partners can make an appointment with company representatives at stand 2145 via contact form.

Also this month, SOFTSWISS reported: strong growth in the third quarter of 2024 for solutions for game aggregator and jackpot aggregatorwhich will lead to a significant increase in market share, customer acquisition and platform expansion.

Game aggregator SOFTSWISS, home to an extensive portfolio of iGaming content, has expanded to include over 23,500 games from over 280 game providers.. In the third quarter of 2024, this solution brought together more than 1,200 casino brands, an increase of 43% year-on-year.