British millionaire criticized for announcing engagement on LinkedIn

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Announcing your engagement on social media is not unusual these days.

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LinkedIn, however, may not be the best place for this.

James Watt, co-founder of Brewdog, chose LinkedIn – a social network for working professionals – to announce his engagement to former reality TV star and influencer Georgia Toffolo. As required by the site, Watt announced the engagement using corporate jargon.

“I got a really cool deal late last week. This is a long-term contract agreement that appears to secure future growth. Both business and personal,” Watt wrote on LinkedIn, posting a photo of himself and Toffolo showing off their engagement ring. “Lots of mutual investments.”

A screenshot of the ad was posted on X by Ross McCafferty – and it went viral.

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“LinkedIn is a disease,” McCafferty said in the post, which has received more than 1.1 million views.

Users of the social network owned by Elon Musk also criticized the publication on LinkedIn.

“Even his proposal is a marketing ploy.” one said.

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“I’ll die from shuddering.” wrote another one.

“It’s absolutely hilarious and iconic,” another weighed.

“A post about divorce will be spanked; perhaps there will even be infographics,” one grinned.

Although the announcement was criticized on X, Toffolo shared the engagement news on Instagram to gain more positive feedback from her nearly 2 million followers.

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“James asked me to marry him. It was truly the best moment of my life,” she said. “I never knew I could feel such happiness. The simplest and fastest “yes” is to be your wife.”

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