Harris’ campaign and its allies spent more than $1.4 billion on political ads in losing the race against Trump

A new report shows the Harris-Waltz campaign and its Democratic allies spent nearly $1.4 billion on broadcast political ads in their failed attempt to win President-elect Trumpexceeding the spending of the 45th president and the Republicans by nearly $460 million.

Vice President Harris was soundly defeated by Trump, who completed a remarkable comeback from his defeat by President Joe Biden in 2020, surviving two assassination attempts and several lawsuits to retake the White House in dramatic fashion. Fox News called Trump a win in a comeback after projecting he had won Wisconsin, a state he narrowly lost in 2020.

Harris entered the race in July after President Biden was persuaded to resign having already secured his party’s nomination, prompting an avalanche of spending on both sides.

Between July 22 and Election Day, political spending on the presidential election totaled $2.29 billion. During that time, Democrats had a spending advantage of nearly $460 million, spending $1.37 billion on advertising compared to Republicans, who spent $913.9 million, according to a report from advertising analytics firm AdImpact.

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These days, the seven battleground states of Pennsylvania North CarolinaIn Wisconsin, Georgia, Nevada, Wisconsin and Michigan, airtime spending totaled $1.8 billion.

The seven battleground states accounted for 79% of all presidential ad spending since July 22, with Pennsylvania alone spending 22%, or $494.3 million. Democrats outscored Republicans in the Keystone State by $261.9 million, up from $232.4 million.

In fact, the Harris-Waltz campaign outperformed the Trump-Vance ticket in every battleground state, according to the report.

Nevada saw the lowest share of ad spending among swing states, with $69 million from Harris-Waltz and $35.6 million from Trump-Vance.

Taxation was the most frequently mentioned issue during the general election among all advertisers, with nearly 498,000 airplays, of which 75% were associated with the Harris campaign.

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Immigration was the most mentioned episode in the Trump campaign headquarters: 237,400 airings versus 29,225 for the Harris team.

There was an abortion sixth most popular episode with 170,000 airings, although Republican advertisers had no airings related to the topic.

Democratic advertisers accounted for 75% of all tax-related broadcasts.

The pace of election spending was largely determined by Biden’s historic decision to abruptly drop out of the race, the report said.

From Super Tuesday through July 21, total campaign spending was $336 million, representing 13% of all general election spending.

However, in the 30 days following Biden’s announcement, $410 million was spent on political advertising.

By Labor Day, spending had grown to $630 million, 24% of total spending.

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Between Super Tuesday, March 5, and Election Day, November 5, $2.6 billion was spent on political advertising in the presidential race, with Democrats outpacing Republicans by $1.6 billion to $993 million.

Meanwhile, Florida saw the most spending in the last 60 days of 2016. 2020 Presidential Electionreceiving $79 million and $240 million in linear expenses, respectively.

This year, however, Florida’s linear spending has fallen to less than $1 million over the past 60 days, underscoring the Trump campaign’s confidence in covering the Sunshine State while the Harris campaign is essentially raising the white flag.