Marriage bonanza: Maruti Suzuki awaits festive boost, wedding season brings sales in November

Partho Banerjee, Maruti Suzuki IndiaThe senior marketing and sales executive is hopeful that the automaker will be able to achieve record October sales in November too, thanks to “several million defections” during the month, PTI reported.

Speaking to a news agency after India’s largest car maker recorded its highest ever retail sales in October this year, Banerjee said the company is betting on wedding The season will “extend the holiday sales momentum,” according to the report.

Maruti Suzuki it sold a record 2,02,402 units in October 2024, the highest ever for the month and breaking the previous sales record for the month from October 2020 when it sold 1,91,476 units.

“Expect mating season to have momentum.”

When asked if Maruti Suzuki can continue the momentum holiday sales Over the next few months, Banerjee told PTI: “We were made to understand that marriages worth ‘several thousand’ were being planned across the country (in November). So we really hope that this will also give us a good boost in terms of our retail sales.”

“We actually have to see, but we feel that this time there will be a large number of marriages this month. november. The number of days for marriages is almost at an all-time high of about 11 or 12 days… We hope that in November, since there are so many marriages, the momentum will continue and that is what we are looking forward to,” he added.

Increase in retail sales

Banerjee believes Maruti Suzuki is “on the right track” with a forecast of 4-5 percent. height for the current financial. Asked about the company’s outlook, he said the forecast was “in line” with expectations.

“In retail sales between April and October, we had a cumulative growth of almost 4 percent. In October we had growth of 22.4 percent… at the beginning of the year the forecast was for growth to be around 4-5 percent this year. I think this will be consistent with that,” he said.

According to him, after good retail sales in October, the company was able to reduce inventory in your distribution network. “We have adjusted our network stock by more than 40 thousand units. We have calibrated our production supplies and now have almost a month’s worth of online inventory. We have managed to bring the chain’s supply to 30 days,” Banerjee said.

About discounts and prices

As for discounts, he said they vary from region to region and market to market, and the company has moved away from handling this issue from headquarters. “What we did is that we made it very market-specific. Now we don’t control it from the head office. We have allowed our field team to take calls based on market needs as each market behaves differently. We need to respect the client’s point of view and, accordingly, we need to act realistically,” he added.

Asked whether the company plans to increase prices in January as the end of the year approaches, Banerjee said: “Our finance team is looking into the matter and it is too early for me to comment.”