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Why shoppers are obsessed with Target Australia’s near-perfect $25 designer bag: ‘I prefer it’

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Why shoppers are obsessed with Target Australia’s near-perfect designer bag: ‘I prefer it’

Shania Obrien, for Daily Mail Australia

Published: | Updated:

Australian shoppers have discovered the ‘bag of summer’ – and it’s a bargain replica of a pricey crossbody bag.

The Target Crossbody Bag ($25) flew off shelves after fashion fans noticed its resemblance to the English designer’s bag.

DeMellier’s Tokyo Bag ($650) has a unique triangular shape with an arrow-shaped magnetic clasp.

Shoppers from all over the world have called it the perfect “city bag” that will enhance even the simplest outfit.

Likewise, the Target Crossbody Bag is ideal for budget shoppers looking for a high-quality accessory.

If you compare the bags side by side, the bags look almost the same and many people cannot tell the difference.

“I love this bag, it’s beautiful and stylish,” said a five-star reviewer. “It matches all my clothes.”

“There’s no one in my circle who can afford a $650 bag, so Target is a winner,” another added.

Why shoppers are obsessed with Target Australia’s near-perfect designer bag: ‘I prefer it’

DeMellier Tokyo Bag ($650)

The Target crossbody bag ($25) (left) flew off the shelves after fashion lovers noticed a strong resemblance to the Tokyo DeMelier bag ($650) (right).

Target's clothing range has been recognized as one of the best value for money on the market, with thousands of people raving about its superior design and quality.

Target’s clothing range has been recognized as one of the best value for money on the market, with thousands of people raving about its superior design and quality.

The Target Crossbody Bag is available in black, brown, nude, and textured woven.

Crescent bags have been all the rage on social media, with the “it Girls” bringing back the classic ’90s trend.

Kmart Australia recently sent fashion fans into a frenzy by offering a new dupe – an $18 bag that looks much more expensive than the designer model.

The budget retailer’s Moon Crossbody Bag is available in black and cream and is very similar to Polene’s $840 Numero Dix Bag.

The affordable handbag was spotted by a fashion blogger who runs the Kmart Insider Instagram page and immediately fell in love with it.

“Thank you so much to my active follower for noticing this,” said the anonymous influencer.

Kmart Australia has sent fashion fans into a frenzy with its latest must-have dupe - which looks like this $840 bag.

Kmart Australia has sent fashion fans into a frenzy with its latest dupe - an $18 bag that looks much more expensive.

Kmart Australia has sent fashion fans into a frenzy with its latest dupe – an $18 bag that looks much more expensive.

Many were impressed by the similarities between the two brands.

“Wow, what an amazing fool,” one wrote.

“I need this bag, I love it,” said another.

Target’s clothing range has been recognized as one of the best value for money on the market, with thousands of people raving about its superior design and quality.

Target’s latest clothing lines have also gone viral on Australian fashion TikTok, with thousands of women sharing their outfits.

“I’m obsessed with Target’s new spring linen and lingerie collection,” one said.

“Work cabinets are just the best,” added another. “Today I always go there first when I need new clothes.”