close
close

ChatGPT got badly messed up during a demo with the Chanel CEO

ChatGPT got badly messed up during a demo with the Chanel CEO

glass ceiling

Is ChatGPT a little narrow-minded, a little old-fashioned in his thinking?

Just ask Chanel CEO Lina Nair, who was left disappointed—if not offended—after having to experiment with OpenAI chatbot during her visit to Microsoft headquarters in Seattle.

Nair, the world’s second female CEO in the iconic fashion house’s nearly 115-year history, recalls how she gave ChatGPT a pretty softball image tip – only for it to screw up badly.

“We say, ‘Show us a photo of Chanel’s top executives visiting Microsoft,'” she said in an interview at the Stanford Graduate School of Business. as quoted Luck.

Result? “All the men were in suits,” she recalls.

This would be a mistake by any major corporation, but it’s a particularly egregious mistake by Chanel, a brand that primarily caters to women and was founded by one: Coco Chanel, one of the most famous fashion designers in history. You’d think ChatGPT would have removed the Wikipedia article about this.

“This is Chanel,” Nair said. in an interview. “Seventy-six percent of my organization’s employees are women. 96 percent of my clients are women. Female CEO,” she added, pointing to herself.

“It was a 100 percent all-male team, not even wearing fancy clothes,” she roasted. “Like, come on. Is this what you have to offer?

AI look

Despite what Elon Musk and his ilk may say, ChatGPT is “woke up“, or something else – wide body from research And unfortunate failures demonstrated that generative AI models often produce racist and sexist remarks.

Some of half-baked attempts the introduction of obstacles to this only made their shortcomings more obvious.

The problem is that AI models are basically a product what are they trained inInternetfilled with repulsive content – and therefore reinforce the same prejudices that people hold. When technology presents itself as some kind of impartial, superintelligent arbiter of reality, its overtly sexualized images of women, for example, can cause whiplash.

That said, Nair believes in artificial intelligence and says Chanel is working on “AI readiness.” But she believes technology should be developed with “ethics and integrity” in mind.

“I talk to my friends in tech all the time, all the CEOs, saying, ‘Come on, you guys have to make sure you integrate the humanistic way of thinking into AI,'” Nair said, according to Luck.

However, for now, we would suggest that “AI industry” and “ethics” are something of an oxymoron.

More about AI: Mark Zuckerberg promises to fill Facebook with even more artificial intelligence garbage