Google Implements Brand Customization for Maximum Performance Campaigns

Google implements brand rules settings for campaigns with maximum effectiveness. first announced in Mayallowing advertisers to customize elements such as company names, logos, colors and fonts.

How does this work.

• Advertisers can tailor ad creative to better match their brand identity.
• The feature is currently available in select accounts and is being rolled out more widely.
• Helps ensure consistent branding across all Google ad placements, including YouTube and display advertising.

Why do we care? This new capability gives you more control over how your brand identity is displayed across the Google ad network, potentially improving the effectiveness and consistency of your campaigns.

Trick. There appear to be some minor inconsistencies in the app’s help documentation and settings, particularly regarding color and font use in YouTube videos and display ads.

First time I saw it. PPC expert Dario Zannoni emphasized that he saw this feature in his account on LinkedIn:

What to see. Will this feature result in measurable performance gains for advertisers using it to maximize their effectiveness in their campaigns?

Bottom line. By giving advertisers the ability to have more control over how their brand is presented, Google is positioning the best performing campaign as a more versatile and customizable campaign type.