CIIE exhibitors prepare a feast of delicacies

The ongoing 7th China International Import Expo is preparing a feast with exhibitors bringing mouth-watering delicacies from around the world, tempting visitors with global gastronomic adventures.

Silver Fern Farms, New Zealand’s leading producer and exporter of premium beef, lamb and venison, is exhibiting at CIIE for the seventh year in a row. At its CIIE stand, the company creates an immersive tasting space for visitors, showcasing natural, delicious and healthy grass-fed red meat products from New Zealand, as well as a one-stop e-commerce service with an on-site central kitchen.

The company is introducing its Honest range of grass-fed red meat products, including a beef patty and a lamb stew roll, which will launch after CIIE. Also debuting was a beef cheeseburger that consumers can enjoy by simply heating it up.

At CIIE, people will also find newly updated retail grass-fed beef, lamb and venison products from Silver Fern Farms.

The Chinese market remains an important growth engine for global meat exporters. According to a report by Boston Consulting Group, there is strong demand for imported premium meat from high-end restaurants and retailers in China.

“We have localized our grass-fed red meat offering to meet the needs of Chinese consumers,” said Patrick Lu, manager in charge of the Chinese market for Silver Fern Farms. “For example, we introduced beef slices and lamb roll, which are great for Chinese hotpot.”

Nordic Aqua, a Norwegian land-based Atlantic salmon farming company, made its debut at CIIE.

Under the slogan “Together for a greener future for aquaculture”, Nordic Aqua will be showcasing its advanced land-based farming technologies and locally sourced fresh Atlantic salmon at the event.

Using an advanced recirculating aquaculture system, Nordic Aqua has established China’s first commercial-scale land-based Atlantic salmon farm in Xiangshan County, Ningbo, neighboring Zhejiang Province.

At CIIE, Nordic Aqua is presenting its flagship product – Nordic Pure Atlantic salmon, locally farmed. Many visitors were fascinated by seeing live Atlantic salmon for the first time.

Raising Atlantic salmon from hatching to harvesting at Nordic Aqua’s farm in Xiangshan takes about two years. During this period, experienced agronomists closely monitor fish welfare indicators to ensure healthy growth of Atlantic salmon. The facility uses an aquaculture system to provide clean and sanitized water.

“Since its launch in April, Nordic Pure Atlantic has been very well received in the market. By the second quarter of this year, our production reached 523 tons,” said Andreas Thorud, managing director of Nordic Aqua’s subsidiary in China.

“There are significant opportunities for growth in China. China imported more than 80,000 tonnes of fresh Atlantic salmon last year and we believe this demand will continue to grow.”

The state of Mato Grosso, known as the most important agricultural and livestock production region in Brazil, supplied its agricultural products to Chinese partners and CIIE trading companies.

It organizes various interactive presentations and food tastings to promote beef, legumes and other agricultural products.

“This time we are showing our meat, soybean and sesame products at the CIIE. China is a major trading partner of Mato Grosso in agricultural products and we provide preferential policies for Chinese agricultural companies,” said Cesar Miranda, State Secretariat for Economic Development of Mato Grosso.

“CIIE is the ultimate platform for trade as we have welcomed quite a few Chinese delegations since last year’s CIIE.”

Representatives of Mato Grosso reaped a rich harvest during the CIIE: three cooperation agreements have already been signed.

In addition, visitors to the Food and Agricultural Products area will find everything delicious: from fruit and honey to ham, nuts and chocolate.