K-pop Rookie Star BABYMONSTER Stars in Moon Boot x adidas Campaign

Ahead of the release of his debut album DRIP, K-pop Newcomers BABYMONSTER have landed their first major fashion campaign with none other than Moon Boot And adidas.

The two brands have teamed up to release the perfect collaboration for… wintercombining innovative Adidas technologies with the unique silhouettes of the Moon Boot. For the accompanying campaign, brands used BABYMONSTER and French-Algerian content creator and writer Lena Mahfouf.

Available now, the collection includes footwear as well as street-inspired sportswear pieces from both BABYMONSTER members and model Mahfouf.

“This is an exciting moment for adidas Sportswear – our first collaboration with the brand – and we are thrilled to join forces with iconic snowshoe specialists Moon Boot,” Aimee Arana, general manager of sportswear and training at Adidas, said in a statement. . “Adidas sportswear aims to combine performance with fashionable style, and that is what this capsule collection aims to offer. The new generation is called to embrace functional fashion and we want to help them do so with confidence and comfort. Working tirelessly with the Moon Boot team, the range of silhouettes can be layered together or worn separately to create playful looks that combine a sporty aesthetic with cooler-season style – we can’t wait to see it hit the streets!”

Adidas’ collaboration with Moon Boot launched worldwide on November 7th at Adidas and Moon Boot websites, in stores and through the adidas app.