Top 5 Favorite Toyota Models Doesn’t Include RAV4

Where’s the love for the Toyota RAV4?

New report from iSeeCars reveals the most beloved cars and the most beloved car brands. It’s no surprise that Toyota has five of its favorite models, but it’s surprising that the RAV4 isn’t one of them.

In my recent report, I talked about my favorite cars. Find out more Here and where Toyota The RAV4 is on par with the Subaru Forester.

iSeeCars says: “Given the overall list of most loved cars, it is not surprising that Toyota has the highest percentage of car ownership over 15 years at the brand level. Honda and Lexus, which came in second and third, also have at least one model in the rankings. Top 10. After that, Mazda, Hyundai and Subaru rank above the industry average.”

Here’s iSeeCars’ ranking of the 13 favorite cars, along with the percentage of owners who have owned them for more than 15 years. This statistic is important because it is a strong indicator of customer satisfaction and vehicle longevity, especially when compared to the all-vehicle average of 3.7%.

1. Toyota Highlander Hybrid 7.0% 1.9x
2. Toyota Camry Hybrid 6.9% 1.8x
3. Toyota Highlander 6.6% 1.8x
4. Toyota Tacoma 6.4% 1.7x
5. Toyota Prius 6.3% 1.7x
6. Honda CR-V 6.3% 1.7x
7. Ford Escape Hybrid 6.3% 1.7x
8. Toyota RAV4 6.2% 1.6x
9. Lexus IS 350 5.8% 1.5x
10. Nissan Versa 5.7% 1.5x
11. Subaru Forester 5.5% 1.5x
12. Toyota Tundra 5.5% 1.5x
13. Honda Ridgeline 5.5% 1.5x

Toyota’s dominance on the list of longest-owned cars is truly impressive. The brand takes the top five spots and has a total of seven models in the top 13. Even Lexus, Toyota’s luxury division, is contributing to this feat with the IS 350, making the Japanese automaker the leader with eight cars in the top spot.

Surprisingly, however, five other Toyota models ranked higher than the RAV4 compact SUV. Additionally, the RAV4 has two other Toyota models that rank higher in the SUV category.

iSeeCars says: “It’s not easy to define ‘love’ for a car, but when the original owner has owned the car for more than 15 years, it’s safe to assume he’s quite happy with his ride. Our latest study identified 13 reasons. cars that the original owners keep for at least 15 years longer than all other cars.”

It’s interesting to note that four of the top 13 cars are equipped with a hybrid powertrain. This is likely due to Toyota’s long tradition of producing hybrids, which undoubtedly contributes to the brand’s dominance in the market. However, the RAV4 hybrid is not on the list.

Here’s the ranking, the percentage of SUV owners who kept them for more than 15 years, and how it compares to the 3.5% average.

1. Toyota Highlander Hybrid 7.0% 2.0x
2. Toyota Highlander 6.6% 1.9x
3. Honda CR-V 6.3% 1.8x
4. Ford Escape Hybrid 6.3% 1.8x
5. Toyota RAV4 6.2% 1.8x
6. Subaru Forester 5.5% 1.6x
7. Toyota Venza 5.2% 1.5x
8. Honda Pilot 5.0% 1.4x
9. Toyota 4Runner 4.8% 1.4x
10. Toyota Sequoia 4.7% 1.3x

Did you know?

The Toyota RAV4 may not be Toyota’s favorite model, but it is on pace to knock down a Ram 1500 as the third best-selling car in America. The Toyota RAV4 is firmly in third place in the sales race, a position long held by the Ram 1500. Check out the top sales for the third quarter of 2024.

1. Ford F-series 550 835
2. Chevrolet Silverado 413 396
3. Toyota RAV4 350 331
4. Honda CR-V 298 164
5. Tesla Model Y 284 831
6. Ram 1500 268 666

Who has your favorite trucks? It’s no surprise that Toyota has two top-of-the-line pickup trucks.

The most beloved trucks with the percentage of car brand owners who keep them for more than 15 years, compared to average.

1. Toyota Tacoma 6.4% 1.7x
2. Toyota Tundra 5.5% 1.5x
3. Honda Ridgeline 5.5% 1.5x
4. Nissan Frontier 5.2% 1.4x

The average truck is 3.7%.

While there are several additional midsize and full-size trucks available, only these four midsize models are rated above the industry average for long-term ownership.

“It’s interesting to see midsize trucks outperform full-size trucks,” Brower said. “Less-demanding use cases for midsize trucks reduce wear and tear. Add to that better fuel efficiency, and midsize trucks become more worthwhile for long-term ownership.”

What are your favorite car brands?

Here are six most favorite car brands however, the proportion of car brand owners who kept them for more than 15 years, compared to an average of 3.7%. Once again, Toyota takes first place overall.

1. Toyota 5.6% 1.5x
2. Honda 5.3% 1.4x
3. Lexus 4.4% 1.2x
4. Mazda 4.3% 1.1x
5. Hyundai 4.2% 1.1x
6. Subaru 4.1% 1.1x

How did iSeeCars obtain this data?

iSeeCars conducted a comprehensive analysis of more than 929,000 vehicles from model years 1981 to 2009 sold from January to September 2024 to determine which older vehicles are most likely to remain with their original owners. The analysis took into account factors such as reliability, durability and owner satisfaction, providing a comprehensive view of long-term ownership.

In another report from Consumer Reportsthey asked compact SUV owners, “Would you buy this car again?” The Forester was a top model, with 78% of owners answering “definitely yes” to a question in Consumer Reports’ Annual Automotive Survey.

1. Subaru Forester 78%
2. Honda CR-V 71%
3. Mazda CX-5 66%
4. Hyundai Tucson 63%
5. Kia Sportage 62%
6. Toyota RAV4 60%
7. Ford Escape 49%

Surprisingly, the Toyota RAV4 cost only 60% of its owners, who, when asked “Would you buy this car again?”

Key findings:

• Toyota Highlander Hybrid – the most beloved car, the highest percentage of owners keep it for 15 years or more.
• There are seven models in the top 13 favorite Toyota cars, more than any other brand. The ranking also included the Camry Hybrid, Highlander (non-hybrid), Tacoma, Prius, RAV4 and Tundra.
• At the brand level, Toyota has the highest percentage of long-term owners.
• Surprisingly, the Toyota RAV4 is Toyota’s best-selling model, but not its most loved. This is the sixth number in the Toyota line.

Find out why the RAV4 you might not have expected didn’t make it to the top 30 most durable cars list. Check out these unexpected discoveries in my report is here.

Let’s hear from you.

Share your thoughts on the ratings, your experience with Toyota, and your reasons for brand loyalty.

How long do you keep the Toyota model you drive and what model? Click the red “Add New Comment” link below and let us know.

I Denis FlirlTorque’s senior news columnist since 2012. I have worked in the automotive industry for over 13 years as a consultant, working with all the major automotive brands. I am a longtime employee of Rocky Mountain Automotive Press. You’ll find my expert analysis of Subaru. Here. Follow me on my X SubaruReport, All Subaru, WRXSTI, @DenisFlierl, FacebookAnd Instagram.

Photo credit: Denis Flierl via Toyota