Jing’an strives for global transactions and enhances its business attractiveness in CIIE

The Jing’an region is taking bold steps to expand its international presence, unveiling a number of new initiatives at the 2024 China International Import Expo (CIIE).

At the county’s investment promotion conference held at the National Exhibition and Convention Center on Thursday, several proposed procurement agreements were signed, further cementing Jing’an’s role as a global trade hub.

This year, 52 companies from Jing’an are participating in CIIE, up from 16 at the inaugural event. Multinational companies such as AstraZeneca, SAP, L’Oréal and Inditex were among those who struck procurement deals during the event.

Eugenio Bregolat Lukashov, President of Inditex China, emphasized the importance of CIIE in establishing a long-term presence in China.

“CIIE is not just a platform to showcase products. This is critical for long-term business growth in China,” he said. “China remains our core market and Jing’an has been instrumental in supporting our expansion with its strong infrastructure, government services and talent pool.”

Jing’an also launched the Quality Import Demonstration Zone, a strategic initiative aimed at strengthening its position in global trade. The new zone is intended to become a hub for imported goods, consumer goods and premium goods to enhance the competitiveness of the area.

At the event, 12 companies signed agreements to invest in Jing’an with high-profile parties such as Charlotte Tilbury, Durian Boat Global Sdn Bhd and TASOW. These deals reflect Jing’an’s commitment to attracting a wide range of businesses in various sectors such as commerce, data and artificial intelligence, entertainment and culture, and life sciences and healthcare.

Jing’an has long been the leader in tax revenue in central Shanghai. With key economic indicators outpacing the rest of the city, Jing’an’s open economy continues to lead in scale and benefit the rest of Shanghai.